Lake Tahoe winter sunset with chairs

North Lake Tahoe

Mask UP Tahoe

Mask UP Tahoe’ Advocacy Campaign Further Extends North Lake Tahoe’s Efforts to Encourage Safe, Responsible Travel

The North Lake Tahoe destination continues to amplify messaging around safe travel, reminding visitors and residents that wearing a face covering is a simple act, but a grand gesture to help slow the spread of Coronavirus. Local leaders, small business owners and nationally recognized athletes share a unified statement that’s rooted in adventure and responsible travel: Mask UP Tahoe. Watch the videos to hear their stories and why they each choose to wear a mask:

“For North Lake Tahoe to stay open, we all need to do our part and show that we truly care. You wear a mask to protect me and I wear a mask to protect you. When we show up with a mask on, we’re showing up for each other. Mask up. Adventure out.”

Local community leaders featured in the series include:

Travis Ganong, Olympic Skier: North Lake Tahoe’s own Travis Ganong, 2014 Winter Olympics athlete, is a World Cup alpine ski racer in downhill and super-G with six top 10 World Cup finishes. He is passionate about the wellbeing of the North Lake Tahoe community and believes we should all have fun while pursuing our goals. Travis wears a mask to protect his beloved community and family. 

Michelle Parker, Professional Skier: Whether it’s big mountain skiing, cruising over technical single track with ease, or cleaning problem pitches and crags, North Lake Tahoe native and Red Bull athlete, Michelle Parker, shows up full force as a formidable opponent in any outdoor sport. She has big game and an even bigger heart. She’s the co-founder of S.A.F.E.A.S. (Skiers Advocating and Fostering Education for Avalanche and Snow Safety) and sits on the board for High Fives Foundation. Michelle wears a mask because she loves North Lake Tahoe and wants to continue to share it. 

Sherry McConkey, Shane McConkey Foundation: Sherry McConkey, founder of The Shane McConkey Foundation, and her daughter Ayla are dedicated to protecting the environment while carrying on the legacy of free skiing pioneer, Shane McConkey, Sherry’s late husband and Ayla’s father. They hope to inspire others to live by Shane’s philosophy that, “You have one life, live it. You have one world, protect it.” Sherry and Ayla wear masks to protect the small business community and to get back to school this fall.

Additional videos will launch through North Lake Tahoe’s website ( and social channels in coming weeks. Stay tuned for videos from professional athletes Jim Morrison, Hilaree Nelson, JT Holmes and Rory Bosio; Jessi, Jenni and daughter Mable of the Dead Winter Carpenters; award-winning photographer, Ming Poon; professional skiers, Elise Saugstad and Cody Townsend, and small business owner, Brendan Madigan.