Michelle Parker ~ Professional Skier

Watch Michelle’s Video

Whether it’s big mountain skiing, cruising over technical single track with ease, or cleaning problem pitches and crags, North Lake Tahoe native and Red Bull athlete, Michelle Parker, shows up full-force as a formidable opponent in any outdoor sport. She has big game and an even bigger heart. She’s the co-founder of S.A.F.E.A.S. (Skiers Advocating and Fostering Education for Avalanche and Snow Safety) and sits on the board for High Fives Foundation. 

She wears a mask because she loves her hometown of Lake Tahoe and wants to continue to share it with you. 



Travis Ganong ~ Olympic Skier

Watch Travis’ video

North Lake Tahoe’s own Travis Ganong, 2014 Winter Olympics athlete, is a World Cup alpine ski racer in downhill and super-G with six top 10 World Cup finishes. He is passionate about the wellbeing of the Tahoe community and believes we should have fun while pursuing our goals.

He wears a mask to protect his beloved community and family. 



Sherry McConkey and her dauther Ayla ~ Shane McConkey Foundation

Watch Sherry’s video

Sherry McConkey, founder of The Shane McConkey Foundation, and her daughter Ayla are dedicated to protecting the environment while carrying on the legacy of free skiing pioneer, Shane McConkey, Sherry’s late husband and Ayla’s father.

They hope to inspire others to live by Shane’s philosophy that, “You have one life to live, live it. You have one world, protect it.”


Brendan Madigan ~ Owner of Alpenglow Sports

Watch Brendan’s video

Brendan Madigan is the owner of Alpenglow Sports, a community staple for over 42 years. The company’s mantra of responsible community and environmental involvement translates into Brendan’s personal life.

We are all about being community, socially, and environmentally responsible. That’s why we encourage you to keep North Lake Tahoe open and safe by wearing a mask. Let’s ensure Lake Tahoe stays one of the best places to play, visit, and live in California.

He asks everyone to return the love and keep the Tahoe community safe by wearing a mask.


Cody Townsend and Elyse Saugstad ~ Professional skiers

Watch Cody and Elyse’s video

With too many accolades to list, professional skiers, and husband and wife team, Cody Townsend and Elyse Saugstad call Tahoe City their home. The couple inspires North Lake Tahoe locals and visitors to wear a mask, not only to keep our community safe so that we can get life back to normal, but because “normal life in Tahoe is pretty awesome.”

We wear a mask to keep adventure and travel open. We wear them so you can enjoy North Lake Tahoe. We all need to do our part. Show your love for Lake Tahoe communities. Thank you for wearing your mask.


JT Holmes ~ Professional Athlete

Watch JT’s  Video

Red Bull athlete, big mountain skier, BASE jumper, and stuntman JT Holmes never stops. He encourages everyone in North Lake Tahoe to continue to get out there and to be safe doing it by wearing a mask; it’s that simple.

Mask Up. Adventure Out. We wear a mask to keep adventure and travel open. We wear them so you can enjoy Lake North Lake Tahoe. We all need to do our part. Show your love for Lake Tahoe communities. Thank you for wearing your mask.



Ming Poon ~ Adventure Photographer

Watch Ming’s  Video

Ming Poon, is a highly decorated photographer whose work has been featured in ​Teton Gravity Research, Powder Magazine, Backcountry Magazine, and more. He was the winner of Powder Magazine’s Photo of the Year in 2018. Ming and his wife Mollie recently became the proud parents of a healthy new baby. They wear masks to protect local families, frontline workers, and those most at risk.

When we show up with a mask, we are showing up for each other.