North LakeTahoe Resort Association Fact Sheet

Who Are We?

The North Lake Tahoe Resort Association is the umbrella organization for the Tahoe North Visitors and Convention Bureau and the North Lake Tahoe Chamber of Commerce. The association was formed in July 1996 when the preceding organizations merged. The intent of the merger was to create an organization that would market and promote the area, while devoting time, energy, and resources to improving the region’s infrastructure. The NLTRA is a nonprofit public-benefit corporation.

What’s Our Purpose?
The purpose of the NLTRA is to promote, enhance, reinvigorate, coordinate, and direct tourism for the economic betterment of the North Lake Tahoe Region.

Where is North Lake Tahoe?
North Lake Tahoe straddles California’s eastern and Nevada’s western state line. It is located in the Sierra Nevada mountain range, and is 200 miles northeast of San Francisco, 98 miles northeast of Sacramento, Calif., and 45 miles southwest of Reno, Nev.

How Do We Promote Tourism?
In 1995 a North Lake Tahoe Tourism Development Master Plan was created for the region. This community-generated plan provided an outline for the continued development of North Lake Tahoe, as well as a guideline for the preservation of the area’s environment. In July 1996 the plan was adopted by the NLTRA, and continues to guide the association in its endeavors today.

How is the N.L.T.R.A. Structured?
A nine-member board of directors governs the NLTRA. Members are from North Lake Tahoe and Truckee. The association also retains an executive director who is responsible to the board for the implementation of the policies and goals set by the board.

The NLTRA consists of ten different departments:
(1) Administration
(2) Central Reservations Service / Operations
(3) Conference Sales
(4) Finance
(5) Marketing
(6) Membership Services
(7) Public Relations
(8) Special Events
(9) Transportation & Infrastructure
(10) Visitor Services


Media Contact:
Abbi Whitaker
(office) 775-323-2977
(cell) 775-772-2254
[email protected]